Tag: featured

Why Facebook’s algorithm change will reward authentic brands

Over the last couple of weeks, you may have noticed Facebook has introduced a change in their news feed algorithm, which will mean more friends and family content will be shown, rather than brands and pages. Founder and Chief Executive of Facebook, Mark Zuckerberg says: “You’ll see less public content like posts from businesses, brands, ...

Research reveals marketing and advertising is failing us

As the President of PrideAM, the UK’s LGBT+ advertising and marketing network, I feel incredibly strongly about the need for greater diversity in our advertising output and in our creative workplaces.  I also believe that today’s brands are yet to adapt to meet the gender and sexually-fluid society we now live in. But, I wanted ...