Face it: Your customers just aren’t that into you

A lot of customer/brand relationships are like bad marriages, they’re full of miscommunication and misunderstanding on both sides. And just like bad marriages, these relationships often break down after breaches of trust and disloyalty come into play. Unwanted brands try to console themselves with the notion that they couldn’t have tried any harder to make ...

What the DMA awards mean to me

As an industry, marketing surely wins the award for most award ceremonies. It seems as if every other week presents another opportunity to take part in a night of mutual appreciation and boozy back patting. I’m glad that the industry has so much to celebrate but I can’t help but wonder how many of these ...

Why Data and Creativity should go hand in hand.

Last month, the CEO of Netflix, Reed Hastings, explained what the death of a dog could teach us about data and creativity. Speaking at Code Conference, Hastings was reflecting on a conversation he’d had with David Fincher, the director of Netflix’s popular self-produced show House of Cards. Discussing data gathered on the show, Hastings told ...

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