Category: GDPR

is-compliance-curtailing-your-customer-relationships

Is compliance curtailing your customer relationships?

The marketing community is out of touch with its customers. We don’t know what they want and I don’t think we’re trying hard enough to find out.

Big Data is dead, long live Smart Data

I’m not a data scientist. But I wish I were. I’ve always had the greatest of respect for them and I love working with them. If I were starting out in planning again today, I’d definitely ensure I acquired those skills.