Category: Direct Marketing

Why an Earned First Approach Builds Better Customer Relationships

In the age of content overload, adopting an ‘earned first’ approach is the best way of producing content that connects with today’s customers. In this video, I explore how brands can build better customer relationships and earn the trust of those customers. Watch my video to find out more of my thoughts:

Rediscovering the lost art of direct mail

Direct mail is in trouble. Trampled under the march of progress and still lumbered with the tag ‘junk mail’, its stock has fallen rapidly amongst brands who have turned their attention to digital communications. Although this makes good business sense, as it’s considerably cheaper to hit a list of prospects with an email instead of ...