LGBT+ job seekers’ guide

  Whether you’re looking for your first role or a new job opportunity, I do hope you’re feeling more comfortable and confident about being your authentic self in the workplace. But if the thought of being out at work still sounds scary, then do consider coming along to one of our free role model workshops ...

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Renault brings together its creative and media agencies

I was delighted to see Renault bringing together their creative and media agencies at the same time as admitting that they continue to need agency resources. So rumours of the creative and media agencies’ demise are premature. In my 30-plus-year agency career I’ve worked within a number of different agency/client models including for BT, Honda, ...

Why Facebook’s algorithm change will reward authentic brands

Over the last couple of weeks, you may have noticed Facebook has introduced a change in their news feed algorithm, which will mean more friends and family content will be shown, rather than brands and pages. Founder and Chief Executive of Facebook, Mark Zuckerberg says: “You’ll see less public content like posts from businesses, brands, ...

Research reveals marketing and advertising is failing us

As the President of PrideAM, the UK’s LGBT+ advertising and marketing network, I feel incredibly strongly about the need for greater diversity in our advertising output and in our creative workplaces.  I also believe that today’s brands are yet to adapt to meet the gender and sexually-fluid society we now live in. But, I wanted ...

Why an Earned First Approach Builds Better Customer Relationships

In the age of content overload, adopting an ‘earned first’ approach is the best way of producing content that connects with today’s customers. In this video, I explore how brands can build better customer relationships and earn the trust of those customers. Watch my video to find out more of my thoughts:

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Is GDPR the antidote to customer distrust?

Customer trust is at an all-time low and there’s little wonder as to why. Everywhere they turn, established institutions are letting them down. The Government, still reeling from Brexit, appears rudderless, and the ‘fake news’ epidemic has undermined the authority of the media. Meanwhile, the business fraternity is still associated with the profit-driven culture that ...

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Is compliance curtailing your customer relationships?

The marketing community is out of touch with its customers. We don’t know what they want and I don’t think we’re trying hard enough to find out.

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The dawn of data – how Brexit will disrupt the marketing mix

We marketers are easily spooked. We saw this when the recession hit – both brands and agencies alike soon started prioritising tried-and-tested concepts over bold or provocative ideas. I can understand why; mitigating risk makes sound business sense. However, it can also accelerate a downward spiral. Replaying proven ideas leads to mediocre work, which in ...

Shining a light on the dark art of creativity

Agencies are under intense scrutiny from clients eager to put a price on all marcomms activity. As transparency and measurement become increasingly important, what role will the dark art of creativity play in future of the advertising?

Why every brand should be a little more Marmite

  Let’s face it, traditional brand positioning is dead. Brands can no longer get away with claiming to be all things to all people if they want to stand out in a world cluttered by communications.

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